So I label the four corners of the classroom "love", "like", "don't like", "hate" and the centre as "indifferent". As I say several things or activities students go to the corner of the classroom that corresponds to their preference. I tipycally say something like: "chocolate", "basketball", "dogs", "maths", "reading",... and I always say "school" and "English".
An important added lesson is that all opinions are valid and should be respected. I have to model this by reassuring those who say they dont' like or even hate English. My goal is to try and change their minds during the school year. It's only September. There's plenty of time.